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Air passengers in the Highlands and Islands are being offered significant fare reductions between the region�s hub airports and Edinburgh and Glasgow.

British Airway�s franchise partner Loganair Ltd has introduced a new, simpler fare structure across its network and Inverness will now benefit from the launch of �Everyday� fares.

The new �Everyday� range of affordable and competitive return fares start from �59 to Stornoway, �79 to Edinburgh, Glasgow and Orkney, and �89 to Shetland. This represents savings of 31% over the old fares in the case of Glasgow, 28% for Shetland, 27% for Edinburgh, 20% for Orkney, and 19% for Stornoway.

A principal feature of the new pricing structure is the extensive range of fares that can be created by combining the most affordable fares available for a passenger�s chosen flight or travel date. The trade-up options ensure that if a passenger�s itinerary is not available at the lowest price band, they can still fly where they want, when they want by simply trading up to the next affordable price band.

The flexible nature of the fares ensures that the cheapest available return will always be guaranteed for all flights and dates selected. The lowest fares require a passenger to stay a Saturday night before returning, but there is no other qualifying criteria thus making affordable travel available to all.

The new Everyday fares also combine with fares to Manchester, Birmingham, London and other key destinations served by British Airways, thus lowering the cost of cross border travel to England too. Return fares including all taxes and charges from Inverness to Birmingham start from �118, to London Heathrow from �119, to Manchester from �122, and to Bristol from �124.

Loganair�s Chief Executive, James Cameron, says: �Our aim is to make air travel more affordable and so encourage more people to travel by air. I am delighted that we have been able to undertake this radical review of our fare structure. Coupled with the recent improvements to our schedules, I am confident that we have delivered a package of changes, which will be welcomed in the communities we serve.�

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