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Time to Open our Eyes to Domestic Abuse The poster aims to bring the problem of domestic abuse into the public domain and for individuals and agencies to question their attitudes towards it. Zero Tolerance is a high profile organisation that has conducted hard hitting media campaigns across Scotland on the issue of male violence against women and children. Margaret McGregor, Chair of Zero Tolerance said, �We are delighted to be working in the Highlands with the Wellbeing Alliance. We hope the unrivalled success of Zero Tolerance in raising the public�s awareness of domestic abuse across other parts of Scotland is repeated here.� The Chair of the Wellbeing Alliance Domestic Abuse Strategy Group, Councillor Ella MacRae said, �Zero Tolerance have vast experience in educating the public about domestic abuse and they were an obvious choice in guiding the Highland campaign. Domestic abuse cannot be viewed as �just a domestic� when two women every week die in the UK at the hands of their partner or ex-partner.� The �Unseen, Unheard, Unspoken� poster highlights the secret nature of domestic abuse. Gillian Gunn, Domestic Abuse Campaign Co-ordinator for the Highland Wellbeing Alliance said, �Very often women experiencing domestic abuse hide it from friends and family because they are ashamed or because the abuse could escalate if the perpetrator discovers they have told someone. Abusers can also be good at hiding what they are doing and can appear charming, plausible characters to people outside the relationship.�
Notes The Highland Wellbeing Alliance is a partnership organisation between the Highland Council, Northern Constabulary, NHS Highland, HIE, SNH, Communities Scotland, Highlands & Islands Fire Brigade and the business and voluntary sectors. Zero Tolerance Charitable Trust was established in 1995. The posters have been distributed to churches, post offices, village halls, Community Councils and to all the Scottish Co-op shops in Highland. They will also be in police stations, schools, GP surgeries, hospitals, and in Highland Council offices. The two remaining posters will be launched in early 2005 and summer 2005.
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